Rowenta is a German manufacturer of small household appliances Robert Ferdinand August Weintraud (1860-1927) founded Robert Weintraud GmbH & Co KG in 1884, and trademarked the brand name Rowenta, an acronym of the company's full name, in December 1909. His family was based in Offenbach am Main.
The company initially used the slogan Muss heute eine Rowenta sein (it's a Rowenta you need). In 2005 they introduced Intelligent Beauty. In 2014 use the new slogan "Enjoy Technology"
Rowenta Brand-shop is created and supported in partnership with «Aristos Retail». All purchase orders, are accounted for by «Aristos Retail». Buying Rowenta products online, customers make an agreement of sale and purchase with «Aristos Retail» company.